KELLE MARKET SNAPS IS WINNING ME MORE BUSINESS - TIPS AND SCRIPTS
Kelle Market Snaps has moved to general availability after receiving the green light from 14,000 real estate agents through Labs. The feature, exclusive to KW agents, allows users to pull hyperlocal market reports with one voice or text command to Kelle: KW’s award-winning, AI-powered virtual assistant.
How Kelle Market Snaps works
On request, Kelle combs neighborhood boundary data that has been pumped into the Keller Cloud from social networking giant Nextdoor with real-time data from the MLS system to deliver hyperlocal market insights in seconds. The neighborhood boundary data is generated by Nextdoor’s users who have to verify their address before hopping onto the community. As of July, Nextdoor is in 175,000 neighborhoods.
“The reason we’ve partnered with Nextdoor is because 72 percent of their users are homeowners and one of the most common conversations on their platform is real estate,” says Adi Pavlovic, director of innovation at Keller Williams Realty International. “They aligned strongly with our vision of the tech-enabled agent and therefore are one of the first companies to plug into the Keller Cloud.”
The data partnership further enhances Kelle’s skills by allowing agents access to current listing stats and the most up-to-date sold stats for specific neighborhoods and ZIP/postal codes. Filtering allows agents to narrow results by date, square footage, listing price, and year built.
Additionally, market snaps are shareable allowing agents to share neighborhood information with their clients with the touch of a button! Our research proves that a client is four times more likely to stay on a web page when an agent sends neighborhood information versus a simple zip or postal code.
Market Snaps is shining in the field
KW agents are finding creative ways to integrate Market Snaps into their business and are winning more clients as a result.
“We went on a listing presentation in a neighborhood that we have not had many sales in. My wife pulled up Market Snaps while I was driving around the area looking at homes before our appointment,” shares Jeffrey Collins (Houston, Texas).
“During the appointment, the client said, ‘That’s great information, but it is the same stuff the last agent showed me. Tell me what you know about the neighborhoods around mine and how that information will help me sell my home.’ That is when I opened my phone and started clicking through surrounding neighborhoods on Kelle. We quickly described what we saw; how we would proactively leverage the technology and the data available to us and tailor our marketing accordingly. We won that listing!”
For Julia Henson (Springfield, Missouri), Market Snaps is much more than a feature. It’s a delivery on a promise.
“I came to Keller Williams after being invited to watch Gary's vision speech that defined Keller Williams as a technology company,” she shares. “He promised big things and, as always, he means what he says. Keller Williams is on the forefront of the new age of real estate technology.”
Market Snaps joins a myriad of features that are designed to enable agents to elevate the level of service they can provide to their clients.
“Market Snaps allows you to be confident in your answers and use real estate data to impress your clients versus theory,” shares Henson.
This is only the beginning, reminds Pavlovic.
“Kelle Market Snaps is just the beginning of a much larger vision. In a span of a few months, we’re already evolving Kelle from a pure conversational experience to incorporating a map that allows us to provide much more meaningful experiences. The partnership with Nextdoor has given us a unique and exclusive data set to not just provide our agents with accurate market snapshots, but we will have Nextdoor insights feeding into those snaps that will truly separate us from the pack in terms of on-demand market analysis.”
Get Kelle on your team and start snapping today!