understanding the buyer

As a seller, you can

control 3 factors that will affect the sale

#1 the home's condition

#2 asking price

#3 marketing strategy

However, it's important to note that there are numerous other factors that influence a buyer, and you need to understand these consumer trends when you enter the sellers' market. The more your home matches these qualifications, the more competitive it will be in the marketplace. Your real estate agent can advise you on how to best position and market your home to overcome any perceived downsides. 

hover over each topic below to learn more about how real estate agents can help with new construction 

hover over each topic below to learn more about how real estate agents can help with new construction 

size

While some buyers want to simplify their lives and downsize to a smaller home,

home sizes in general have continued to increase over the decades, nearly doubling in size since the 1950s.

 

Smaller homes typically appeal to first-time home buyers and "empty nesters," or couples whose children have grown up and moved out. 

location

Unfortunately, the most influential factor in determining your home's appeal to buyers is something you can't control: its location.

 

According to the National Association of REALTORS(r), neighborhood quality is the

No. 1 reason buyers choose certain homes.

The second most influential factor is commute times to work and school. 

size

While some buyers want to simplify their lives and downsize to a smaller home,

home sizes in general have continued to increase over the decades, nearly doubling in size since the 1950s.

 

Smaller homes typically appeal to first-time home buyers and "empty nesters," or couples whose children have grown up and moved out. 

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amenities

Preferences in floor plans and amenities go in and out of fashion, and your real estate agent can inform you of the "hot ticket" items that are selling homes in your market.

 

If your home lacks certain features, you can renovate to increase its appeal, but be forewarned: That's not always the right move.

 

Using market conditions and activity in your neighborhood as a gauge, your agent can help you determine whether the investment is likely to help or hinder your profit margin and time on the market.

 

practicing good seller's etiquette

Let's face it: When your house goes on the market, you're not only opening the door to prospective buyers, but also sometimes to unknown vendors and

naïve or unqualified buyers.

 

As with any business transaction, there is an expected protocol to how sellers, buyers and their respective agents interact.

 

Should you find yourself in a sticky situation, alert your agent so he or she can address and remedy the problem. 

hover over each topic below to learn more about how real estate agents can help with new construction 

Selecting a Builder

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the agressive
agent

When your agent puts your house on the market, typically all promotional materials state clearly that your agent is the primary contact for buyers and buyers' agents.

 

However, sometimes a buyer's agent will contact a seller directly to try to either win over their business or cut the seller's agent out of the deal. This is not reputable behavior and you should report it to your agent immediately if it happens to you. 

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the unscrupulous vendor

Have you ever started a business or moved into a new house and suddenly found your

mailbox full of junk mail?

 

Unfortunately, this also can happen when you put your house on the market. When you sell your home, it necessitates all kinds of new purchasing decisions and less-than-ethical vendors are keenly aware of this.

 

Though MLS organizations enforce rules on how posted information is used, some companies have found ways to cull information from various sources to produce mass mailing lists. If you find yourself regularly emptying your mailbox of junk, let your agent know. He or she can tap the appropriate sources to prompt an investigation into the matter. 

the naïve buyer

Yard signs, Internet listings and other advertisements can generate a lot of buzz for your home.

 

Some prospective buyers - particularly first-timers - will be so buzzed to see your home that they'll simply drop by. If this happens, no matter how nice these unexpected visitors are, it's best not to humor their enthusiasm by discussing your home or giving an impromptu tour.

 

Instead, politely let them know that your real estate agent is in charge of scheduling tours and provide them with the agent's contact information. If you attempt to handle these surprise visits on your own, you might inadvertently disclose information that could hurt you during negotiations down the road.